I recently received an email message from an individual looking to promote their screenwriting. I was putting together a response and I realized that the advice I was giving this individual might be useful for others also looking to “break into the business.”
Here is the original email, unaltered except for taking out the writer’s name and location, followed by my response:
Hi my name is — . I live in — and I know that you’re on the other side of the world. I just had to ask do you by any chance know anyone that is interested in a religous short screenplay? It has won three film festivals but is not getting the exposure/attention I wanted it to get. I even have a great TV pilot ,but I have no way into breaking into this business as I have no agent. Plz contact me if you can help in any way. Thanks again.
Thanks for writing, and for asking my assistance in finding filmmakers to connect with your screenplays. Unfortunately, I don’t have any filmmaking friends who have announced that they are shopping around for new material, so I really can’t do anything for you in that regard. However, if you are really serious about having your work read and potentially produced, I have a bit of advice. You can take my advice, or you can ignore it with extreme prejudice – it’s your choice.
First, don’t ever, ever, ever take this cold call approach when trying to market your writing. Serious filmmakers are serious about their business, and they typically don’t pay attention to messages from people they don’t know. In fact, a cold call message is a pretty good way to make sure that your writing is never read.
Don’t cold call on the phone or email, don’t send unsolicited screenplays, don’t write unprompted self-promoting messages on Twitter, Facebook, or any other social media outlet in an attempt to try and get someone to read your work. There are appropriate channels for getting your writing out there, and these are not them. So, do a bit of research, and use the right channels to get your writing into the right hands. It’s a bit of effort, but if you are serious about being a writer, you should be willing to put in the hard labor to accomplish your goals.
Second, take care with how you craft your correspondence. When you write to people in the industry, make it professional and formal, especially when they are people you don’t know. Don’t dash off quick emails on your phone, but take the time to write proper business emails with correct spelling, grammar, and punctuation. Use proper greetings and sign off your messages properly as well. The old cliche about not getting a second chance to make a first impression is a real one!
Also, avoid assuming familiarity, even if you feel like you know the person because they might have a familiar public persona. For example, don’t use internet shorthand like “Plz contact me”, as that’s a great way to ensure that people won’t, in fact, contact you. Let your correspondence communicate seriousness, and you stand a better chance of being taken seriously.
Keep in mind that none of this may matter, and your well-crafted message may be deleted just as quickly as your hastily jotted message. However, it might also be that a well-written letter would be such a novelty to your target reader that they actually stop and give it a glance. Stack the odds in your favor as much as possible.
Third, if you are really serious about “breaking into the business”, you need to go to the business rather than waiting for the business to come to you. In the film industry, the business is Hollywood. So, that means that if you are able, you should consider a move to the West Coast. But if you do, be patient, as the numbers of unemployed writers using free coffee shop wifi in L.A. attest to the fact that overnight screenwriting success is the stuff of fairy tales. Be prepared to work and wait.
When I was taking part in the Act One Screenwriting program back in 2007, industry professionals told us over and over that a screenwriter can expect a minimum of ten years between setting out to be a writer and actually making a living at it. I’ve seen this played out in the careers of other Act One alumni. Of those who stuck to screenwriting (and many have not), most are just now starting to come into their own, and we’re coming up on the ten year mark.
Also, remember that this pattern holds true when the writer is actually living in Hollywood while trying to develop their writing career. If you choose to live outside of Hollywood, the likelihood of industry success decreases exponentially. You can still be a writer, but you may have to go about it differently.
Fourth, do it yourself. If you really believe in your writing but you’re also too impatient to go the traditional route, then make your film yourself. Study the business of filmmaking, find some like-minded creatives, get a decent digital camera (use your iPhone!) and invest in some editing software, put together an Indigogo campaign, and build your writing into an indie film project. It won’t be easy, and the end result might not be so great, but when the credits roll you will have gained experience and put your ideas onscreen, which is a substantial accomplishment in and of itself.
The bottom line is – if you are serious about being a screenwriter, then you have to be willing to take it seriously. Learn the craft, give it all of your energy and focus, and then be willing to fail, because most hopeful screenwriters do just that.
But anything worth doing is worth risking failure, I think.
Best of luck with your writing!